Flexible working options bring fierce competition amongst employers

HR firm Flexa urges employers to promote flexible working options to attract top talent in their fields

LONDON, ENGLAND — Two years into the COVID-19 pandemic, more and more employers are having to up the competition when it comes to flexible working options as an increasing number of jobseekers have come to prefer some form of remote work.

This is according to a London-based HR firm, which asserted “flexible working is at the heart of modern recruitment and marketing campaigns” in a labour environment far different from the status quo in pre-COVID times.

“The way people work has permanently changed, and flexible working is the future,” stated Flexa, which offers consultation services to employers and employees looking to embrace this new modern world of work.

“Only a small minority of companies actually need their employees working nine to six from the office every weekday. So, defining and promoting a transparent, flexible working culture at all levels is a key factor in modern recruitment.”

In fact, Flexa said outright, “traditional hiring is a thing of the past.”

“Today’s candidates want jobs in flexible companies they admire, with a flexible working environment that suits their individual lifestyles,” it noted.

As such, the organisation said employers must be upfront about their best options if they want to attract top talents.

Being flexible about flexible work

Not just in the UK but around the globe, employers are struggling to fill vacancies as a lack of remote or flexible working options becomes a deal-breaker for countless jobseekers. Some studies have even shown current employees who worked from home during the peak of the pandemic indicated they would rather quit than return to in-person work.

According to Flexa, “competition for flexible companies to recruit and retain the best talent has never been stronger.” However, it also noted recruiters are quickly latching onto those trends and making adjustments accordingly.

“Candidates are far more discerning about which businesses they apply to as they actively research and compare flexible companies on the internet,” noted the HR firm.

“They want to be attracted by an organisation’s transparency and flexible working culture… Recruiters are expected to be inclusive and direct about exactly what their flexible company is offering in terms of aspirations and flexible working benefits, and HR is focusing more on marketing and employer branding as a result.”

But the HR firm also encouraged employers to be open to shaping a flexible role around the “right person, if they bring a different lens.”

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